About Us

Genuine Technology is a consulting service provided by a group of industry domain experts covering a wide range of technological areas. Founded in 2002, the company recruited a team of software technologists with hands-on experience providing a full spectrum of services from architecture, development, integration, deployment, to production support.

Founder - Leo Cheung

As the principal at Genuine, Leo manages a consulting network of engineering professionals specialized in SaaS applications, e-Services, database architecture and Big Data analytics. He has built technology infrastructure and prototype systems leveraging open source software for a number of early-stage startups.

Over his 20 years of career endeavor, Leo has played pivotal roles in companies ranging from startups to nationwide corporations. Most recently, Leo was VP Engineering and Co-founder of a cleantech startup, EcoFactor, where he built a SaaS platform managing Home Area Network (HAN) devices for residential energy optimizatioin and led R&D of patented algorithms running Big Data machine-learning analytics on a Hadoop-HDFS platform. He also led systems integrations with 3rd-party PaaS for mass data acquisition from these HAN devices with over-the-air firmware update capability. Personalized Energy Efficiency and Demand Response programs were deployed in multiple geographies for customers such as Comcast and Nevada Energy.

Prior to founding Genuine, Leo Cheung was the CTO and Co-founder of a health & fitness company, Asimba, where he built a cobrandable e-Services platform, providing subscription-based personalized fitness programs for business partners 24Hour Fitness and Disney's Go.com to offer to their customers under their own brands. Before Asimba, Leo was the Chief Architect at an online couponing service, planet U, where he spearheaded the design and scaling of its database-centric application server platform to handle high-volume targeted coupon transactions for retailers including Kroger and Dick's Sporting Goods.

In early to mid 90's, Leo was the Technology Director with The DBM Group, the e-Services arm of Bozell Worldwide. He designed and built a lead management/CRM system, servicing customers such as Cypress Semiconductors and Toshiba Laptops. During the early World Wide Web days, Leo was in charge of building the technology infrastructure and Internet service necessary for the company to transition into a pioneering e-Merchant service provider.

Leo graduated from Hong Kong Baptist University and holds a Master's degree in Mathematics from Virginia Tech.